Hi! I’m Laura Burford.
I help consultants get more out of their practices with the help of a simple and easy to follow framework called The Consultancy Model©. This model was created because a life as a consultant is not always easy and having expertise and experience is only part of the success equation. Another part of the success equation is understanding different aspects of consulting.
The Consultancy Model©
The model consists of seven interrelated consulting areas that address strategic and operational aspects of consulting. Its flexible format assists a consultant with the development of their ideas, strategic decision making, and the execution of their decisions.
The model begins by defining a consultant’s Focus and Ideal Client enabling them to successfully engage with clients and deliver results that not only meet a client's expectations but exceed them. With clarity as to their Focus and Ideal Client, a consultant can traverse different paths as they shape a consultancy practice that fits their ideal client’s needs and wants as well as their personal and professional requirements.
No two consultant’s practices are the same. Every consultant’s ideas, decisions, and actions are unique to them; however, all consultants want to be successful and engage in similar activities.
Click for more on The Consultancy Model© - a model designed for people who believe consulting success is more than Expertise and Experience.
“I highly recommend these courses for anyone considering becoming a consultant or existing consultants struggling with their practice. Having worked in large corporations and as an entrepreneur, I’m looking to leverage my experience by pursuing a consultancy business. I have found Laura’s approach invaluable in helping me understand different aspects of consulting starting with identifying my targeted client and service offering. Without the course material and instruction, I would have been struggling and making many mistakes or in-efficient shot-gun attempts. I now have the confidence to pursue consulting in a very clear and laser- focused way. ”Tom Scurria, Founder, IAWL Advisory, LLC
“I started taking Laura’s courses when I began my consulting and coaching business because I needed to gain clarity around several consulting topics. The courses are clear and concise but the work you do is heavy lifting. Laura challenges you to think beyond what you know and requires you to think outside your comfort zone. Her approach helped me gain clarity around my focus, ideal client, and brand. I highly recommend Laura's courses and the support and interaction you receive from Laura. Believe me when I say her objective is your success.”Charlotte Anderson, Transformation Keys, LLC
“Excellent courses! Laura takes a holistic approach to consulting but she doesn’t stop there. She realistically discusses each consulting topic following an integrated framework that is not overwhelming. Her ability to communicate with clarity and integrity inspires you. Her framework is actionable. Anyone can do it! After each course, I’m able to keep laying the bricks in the right direction (from Consulting: The First Step) leading me on the path to success, personally and professionally. ”Eleanore Meals
The Core - Group Discussion
Clarify your WHY and WHAT-YOUR FOCUS. Continue by identifying and finding your WHO-IDEAL CLIENT. Refine your WHO, WHAT, and WHY until they are "balance". 2 courses bundled together: Focus Is Your Magic-Whom Do You Serve. Starts August 22, 2019.
Focus Is Your Magic!
Your Focus is the Foundation for your business. It is that ONE breakthrough idea that impacts just about everything you do-ideal client, message, service offering, awareness, etc. Starts August 22 2019. 1 of 2 Core Bundle courses.
Whom Do You Serve?
Paint a picture of Your ideal client. Determine if you can find them. Then once found, validate they desire and demand what you have to offer. Starts September 5, 2019. 1 of 2 Core Bundle courses.
What Message Grabs Their Attention?
Does your message address a pain point or help with an opportunity? Does it lead to a conversation? This course helps you craft, practice, and deliver a perfect grabbing message. Starts October 3, 2019.
Engage With Your Client
Engage starts with a client asking to discuss an opportunity, moves to determining an approach and price, and ends with a proposal and contract. 3 courses bundled together: Discovery Meeting-Approach & Price-Proposal & Contract. Starts Oct. 31st.
The Most Important Meeting: Discovery!
Frame and conduct one of the most important meetings you will ever have with a prospective client-Your Discovery Meeting. Starts October 31, 2019. 1 of 3 Engage With Your Client Bundle Courses.
Right Approach, Right Price!
Crafting the right approach and determining the right price can be a daunting task. You want to provide an approach that fits the ask and makes money. Starts November 14, 2019. 1 of 3 Engage With Your Client Bundle Courses.
Compelling Proposal, Signed Contract!
Your prospective client agrees on the recommended approach, but you still need to memorialize what you discussed with a proposal and then a signed contract. Starts November 28, 2019. 1 of 3 Engage With Your Client Bundle Courses.
Core Self Study
Clarify your What - Your Focus - and ensure your Who - Your Ideal Client with the help of a grabbing brand message. Two self study courses are bundled together: Focus Is Your Magic-Whom Do You Serve.
Focus Is Your Magic! Self-Study
Focus is Your Why & What. It is that ONE breakthrough idea that enjoy doing and for which people are interested paying. Take the course by itself or as part of the Core Bundle-the Who, Why, and What for your business.
Whom Do You Serve? Self Study
Paint a picture of Your Ideal Client and determine if you can find them. Once found, validate they desire and demand what you have to offer. Take the course by itself or as part of the Core Bundle-the Who, Why, and What for your business.
What Message Grabs Their Attention? Self Study
Does your message address a Challenge or Opportunity? A Pain or Pleasure point? Does it lead to a conversation that starts building a relationship? This course helps you craft, practice, and deliver a perfect message. Brand Knowledge Area.
Engage with Your Client Self Study
Engage starts with a client asking to discuss an opportunity, moves to determining an approach and price, and ends with a proposal and contract. 3 courses bundled together: Discovery Meeting-Approach & Price-Proposal & Contract.
The Most Important Meeting: Discovery Self Study!
Self Study The objective is to help you frame and conduct one of the most important meetings you will ever have with a prospective client-Your Discovery Meeting.
Right Approach, Right Price! Self Study
Crafting the right approach and determining the right price can be a daunting task. You want to provide an approach that fits the ask and makes money.