Hi! I’m Laura Burford. I help consultants and boutique consulting practices get more out of their practice with the help of a simple and easy to follow framework which I call The Consultant’s Model© .
I want consultants to succeed but a life as a consultant is not easy and having expertise is only part of the success equation. Another part of the success equation is ensuring you understand the basics of consulting.
This means understanding seven key knowledge areas. The areas are Focus, Ideal Client, Brand Message, Service Offering, Awareness and Relationship, Engage, and Deliver. The combination of the knowledge areas is known as The Consultant’s Model©.
The model starts by identifying a consultant’s focus and their ideal client so that they can successfully engage with and deliver the results not only meeting a client's expectations but exceeding them. It is a flexible approach that guides consultants eliminating wasted time and reducing frustration enabling them to succeed quickly and make money. Every course found on Laura’s Consulting Guide supports the model and the Consultant's Jumpstart Blueprint© .
For more information on me, check out my About Me Page.
“I highly recommend these courses for anyone considering becoming a consultant or existing consultants struggling with their practice. Having worked in large corporations and as an entrepreneur, I’m looking to leverage my experience by pursuing a consultancy business. I have found Laura’s approach invaluable in helping me understand different aspects of consulting starting with identifying my targeted client and service offering. Without the course material and instruction, I would have been struggling and making many mistakes or in-efficient shot-gun attempts. I now have the confidence to pursue consulting in a very clear and laser- focused way. ”Tom Scurria, Founder, IAWL Advisory, LLC
“I started taking Laura’s courses when I began my consulting and coaching business because I needed to gain clarity around several consulting topics. The courses are clear and concise but the work you do is heavy lifting. Laura challenges you to think beyond what you know and requires you to think outside your comfort zone. Her approach helped me gain clarity around my focus, ideal client, and brand. I highly recommend Laura's courses and the support and interaction you receive from Laura. Believe me when I say her objective is your success.”Charlotte Anderson, Transformation Keys, LLC
“Excellent courses! Laura takes a holistic approach to consulting but she doesn’t stop there. She realistically discusses each consulting topic following an integrated framework that is not overwhelming. Her ability to communicate with clarity and integrity inspires you. Her framework is actionable. Anyone can do it! After each course, I’m able to keep laying the bricks in the right direction (from Consulting: The First Step) leading me on the path to success, personally and professionally. ”Eleanore Meals
Engage With Your Client 3/2019
Engage discusses the culmination of your hard work. It starts with a client asking to discuss an opportunity, moves to determining an approach and price, and ends with a proposal and contract. 3 courses bundled together. Workshop starts 3/29/19.
The Most Important Meeting: Discovery!
The objective is to help you frame and conduct one of the most important meetings you will ever have with a prospective client-Your Discovery Meeting. Individual Workshop Starts 3/29/19. Part of Engage With Your Client Bundle Starting 3/29/19.
Right Approach, Right Price!
Crafting the right approach and determining the right price can be a daunting task. You want to provide an approach that fits the ask and makes money. Individual Workshop Starts 4/12/19. Part of Engage With Your Client Bundle starting 3/29/19.
Compelling Proposal, Signed Contract!
Your prospective client agrees on the recommended approach, but you still need to memorialize what you discussed with a proposal and then a signed contract. Individual Workshop Starts 4/26/19. Part of Engage With Your Client Bundle Starting 3/29/19.
The Trinity Workshop begins by clarifying your WHY and WHAT-FOCUS. It continues by identifying and finding your WHO-IDEAL CLIENT. Refine your WHO, WHAT, and WHY until you are in "balance". 2 courses bundled together in 1 Workshop. Starts 5/10/19.
Is Focus Your Magic?
Focus is Your Why & What. It is that ONE breakthrough idea. It is what you enjoy doing and people are interested in your service. 3 week workshop beginning 5/10/2019. 1 of 2 The Trinity Bundle courses.
Whom Do You Serve?
Paint a picture of Your ideal client. Determine if you can find them. Then once found, validate they desire and demand what you have to offer. 4 Week workshop starts 5/31/2019. 1 of 2 The Trinity Bundle courses.
What Message Grabs Their Attention?
Does your message address a pain point or help with an opportunity? Does it lead to a conversation? This course helps you craft, practice, and deliver a perfect grabbing message. Workshop starts 7/29/19.
Consulting: The First Step
Not sure if consulting is for you? Have you been a consultant but something is not quite right? This course covers basic concepts and includes a self-assessment. Use the self-assessment to create a roadmap and become a successful consultant.
Self Study Whom Do You Serve?
What Would It Be Worth to You to Have Your Focus and Ideal Client MATCHED? A self-study course covering the 4-Step Whom Do You Serve Process. Focus and Ideal Client Knowledge Areas of the Consultant Development Model.
Self-Study What Message Grabs Their Attention?
Does your message address a Challenge or Opportunity? A Pain or Pleasure point? Does it lead to a conversation that starts building a relationship? This course helps you craft, practice, and deliver a perfect message. Brand Knowledge Area.