The Consultancy Model©. This flexible model was created because a life as a consultant is not always easy and having expertise and experience is only part of the success equation. Another part of the success equation is understanding different aspects of consulting-the areas outlined in the model.
The Consultancy Model©
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“More Confidence and More Prepared as Prospective Clients Find Me - When I launched my consulting business, I had no direct consulting experience. My organizational and leadership knowledge and expertise was solid, but when it came to consulting, reading books wasn’t enough. I needed someone who could share expertise as well as guide, encourage, and challenge me. While on LinkedIn, I discovered Laura Burford and signed up for a webinar where it became clear I had much to learn about the “ins and outs” of building a consulting business. I enrolled in the Consulting Jumpstart Blueprint program, which helped me articulate my focus, Leadership Excellence within Education. Understanding my focus helped me define how I serve my clients and enabled me to establish an approach to networking and relationship building. I am much more confident and equipped to find and support my clients. What is great is my prospective clients are finding me and responding with more enthusiasm now that my communication incorporates the principles Laura taught me. I am prepared and ready for all stages of the consulting relationship due to the theory and practice learned from Laura through the Consulting Jumpstart Blueprint program. ”Allison Langford, Ed.D, ABL Wise Consulting
“Within 90 days less resulted in more money - I started my consulting business enthusiastically, but after a few months I was still spinning my wheels and struggling to define my focus resulting in limited client opportunities. The Consultancy Model and Laura’s ability to help me leverage my strengths, narrow my focus, and clarify my point of view enabled me to create and then deliver a concise, aligned message to the right people. The result-several new clients and fully booked on engagements. Beyond the obvious financial benefit, my confidence in how I present myself is at an all-time high. ”Ryan Walter, Parrels Advisory, LLC
“"Successful engaged with new clients without using third parties- After years of working with third parties to find work, I decided to directly acquire my own clients but didn’t know where to start. The Consulting JUMPSTART Blueprint program helped me clarify my focus and ideal client—helping CIOs obtain the benefits of agile transformation without destroying the morale of their staff—and improve my approach as to how I support my client’s needs. The best part is as I validated my agile offer, within a couple months I engaged with two new clients without the use of any third parties. With increased confidence, I’m now positioned to productize my services and to continue building relationships. If I get stuck, I know I can get help by joining a weekly call or dropping a question in the community group." ”Patrick Delany, eSelect Consulting, Inc.
“"Executing a pivot led to confidence and energy to engage - I am confident in my abilities for specialty chemicals and materials processing, but was anxious about moving from my previous corporate career to that of a consultant. Even though I have a strong peer network, I was unsure as to how to identify potential clients. Being a strong believer in making a powerful first impression, I wanted to clearly articulate the services and value I provide to a client. Working with Laura, I quickly learned the power of less being more and the importance of narrowing my consulting focus. This resulted in tailoring my message and aligning my focus with the commercialization challenges facing business development leaders. Additionally, Laura helped me move outside of my comfort zone and focus my energy on further developing my service offering and strategically reaching out to build relationships to find potential opportunities." ”John Gohndrone, Ph.D, JMG Process Solutions, LLC
“I started taking Laura’s courses when I began my consulting and coaching business because I needed to gain clarity around several consulting topics. The courses are clear and concise but the work you do is heavy lifting. Laura challenges you to think beyond what you know and requires you to think outside your comfort zone. Her approach helped me gain clarity around my focus, ideal client, and brand. I highly recommend Laura's courses and the support and interaction you receive from Laura. Believe me when I say her objective is your success.”Charlotte Anderson, Transformation Keys, LLC
“I highly recommend these courses for anyone considering becoming a consultant or existing consultants struggling with their practice. Having worked in large corporations and as an entrepreneur, I’m looking to leverage my experience by pursuing a consultancy business. I have found Laura’s approach invaluable in helping me understand different aspects of consulting starting with identifying my targeted client and service offering. Without the course material and instruction, I would have been struggling and making many mistakes or in-efficient shot-gun attempts. I now have the confidence to pursue consulting in a very clear and laser- focused way. ”Tom Scurria, Founder, IAWL Advisory, LLC
“Excellent courses! Laura takes a holistic approach to consulting but she doesn’t stop there. She realistically discusses each consulting topic following an integrated framework that is not overwhelming. Her ability to communicate with clarity and integrity inspires you. Her framework is actionable. Anyone can do it! After each course, I was able to keep laying the bricks in the right direction (from Consulting: The First Step) leading me on the path to success, personally and professionally. ”Eleanore Meals
“As both a nonprofit executive and a professional comedic improviser, I was struggling to combine my passions into a viable consulting career. Now I am poised to launch my own business helping professional women unlock their power as public speakers. With Laura's support and guidance, I was able to hone in on my focus, ideal client, and messaging with confidence. Laura is a great listener with a personalized approach, and the system she has developed provided the structure I needed to actually make progress towards my goals.”Lura Barber, Phase Zero Consulting, LLC