This 9 Week Workshop Starts on January 20, 2025. (Pre-Workshop Conversation on January 13, 2025.)
Your Business Core is a combination of your Focus (Why and What), Ideal Client (Who), and Service (How.) Think of them as a book’s first chapter or a movie’s opening scene because they set the stage and impact just about everything a consultant does as they move forward to build, improve, and grow a business.
There are three keys to a consultant's Business Core:
- Focus (Why and What) which is the one thing for which you want to be known;
- Ideal Client (Who) is the person you want to work with and who wants to work with you; and
- Service Offering which is your Point of View, Methodology, and Service(s) (How) explaining how you assist a client to achieve what they need and want.
Workshop Overview
This workshop starts with discussions on defining your Focus, the one thing for which you want to be known. It continues by spending time identifying, finding, and validating your Ideal Client. It concludes with discussions on your Service which includes your Point of View (your differentiator), methodology, and actual services you provide.
As you move through this workshop defining and clarifying your Why, What, Who, and How, you start working on your marketing materials and building relationships with potential clients.
Your Business Core impacts just about every decision you make and action you take to help you build and grow your business. Get it right and you can SOAR! Get it wrong and you can struggle.
On completion:
- Define your focus.
- Understand your ideal client's needs and wants, their pain points and opportunities.
- Identify key marketing essentials to help build credible and trust.
- Identify your ideal client’s characteristics and behaviors, their ideal client criteria
- Understand the importance of rating your ideal client.
- Determine where to find your ideal client and partners.
- Validate your ideal client criteria and determine their interest in your focus.
- Start your relationship building process.
- Define your point of view, your differentiator, helping you to stand out.
- Expand your point of view with a methodology.
- Define your service(s).
Who Is the Workshop For
- An independent consultant who has had clients but has hit a plateau and doesn’t know why. You may be struggling to connect with the right people, dealing with inconsistent revenue, or feeling overwhelmed.
- Someone who wants to start your own consulting business—either full-time or part-time—and would rather begin with clarity than figure it out the hard way.
- A subcontractor who is ready to move from supporting someone else’s business to building your own.
What is Included
In addition to the 9 weekly 1 hour workshop discussions on Tuesday's at 4 PM ET, access is provided to:
- 1 hour Weekly Clinics on Thursday where you can ask questions and receive additional feedback
- Course videos, templates, checklists, scripts, AI prompts, and other supporting materials
- Life time access to the workshop weekly replays
- Life time access to course materials including updates
- Consultant's Community group
Workshop and Clinic Schedule
Workshop Time: 4 PM ET to 5:30 PM ET (1 hour and 30 minutes)
(1 PM PT | 2 PM MT | 3 PM CT | 4 PM ET)
Clinic Time: 11 AM ET to 1 PM ET (2 hours)
(8 AM PT | 9 AM MT | 10 AM CT | 11 AM ET)
How is the workshop different than the Consulting Mastery Program?
The Business Core workshop includes the first three modules, Focus (1), Ideal Client (2), and Service (3), of the Consulting Mastery program.
In addition to the material in the modules, the workshop includes a weekly discussion on a specific topic. The discussion is recorded enabling an attendee to revisit the material. Attendees also have access to a weekly clinic, the Consultant's Community Group, and have life time access to the course material, replays, and workshop handouts.
What is not included is access to all of the Consulting Mastery program modules and access to the weekly clinics and Community Group ceases eight weeks after the weekly discussions end.
