Workshop-Build Awareness and Client Relationships
The Marketing of YOU -- The Result: Clients
If you are like most consultants, you are continually looking to get more clients. But how?
You can perform internet searches on “the best tactics to acquire clients” and scroll through numerous videos on YouTube. You can purchase books, read 1000-word blog articles, and ask people for advice.
But, What If . . .
This workshop covers:
At the conclusion of this workshop, walk away not only walk away with a better understanding of what it takes to build relationships with potential clients and maintain relationships with your current clients but also with a practical and repeatable systematic process.
The workshop starts with an overview of the client relationship model and creating your brand message which is often the first introduction into you. It continues with in-depth discussions on Connecting, Getting Known, Nurturing, and Staying in Touch and three key strategies—Targeted Outreach, Referrals, and Strategic Networking—every consultant should incorporate into their business.
But it doesn’t end there. Within the workshop, we discuss incorporating approaches such as writing and speaking into your relationship strategy and moving a person into the Ask and Offer stage or the “Can you help me?” stage.
Throughout the workshop, real-life scenarios and common challenges are discussed.
You leave the workshop with an overall relationship strategy and an action plan that fits you and supports your focus, ideal client, and service.
On completion:
Anyone who is a solo-consultant or a consultant that is part of a small consulting business.
It is for the consultant that is serious about growing their business.
There is one caveat. Regardless of where you are in your journey, you need to have clarity of your focus (the one thing for which known), ideal client (defined, found, and validated) and service (point of view, methodology, and services). If you don't, consider starting with the Business Core Workshop.
In addition to the 6 weekly 2 hour topic workshops, access is provided to:
With Focus, Ideal Client, and Service Offer defined, craft and practice a grabbing message that pulls them-Why, What, Who and How-together. Does the message lead to a conversation and the start of a meaningful relationship?
Develop an overall relationship strategy and a workable plan consisting of targeted outreach, referral, and strategic networking activities. If applicable, add passive techniques. Aim to work the plan so that you have clients within months.
This is the "Go To" section for the workshop's information including general consulting information, the workshop schedule and logon information, clinic call information, and community group information.
The "Go-To" place for consultants to ask questions, get feedback, and share information with one another.
Workshop Time: 4 PM ET to 6:00 PM ET (2 Hours)
(1 PM PT | 2 PM MT | 3 PM CT | 4 PM ET)
Clinic Time: 11 AM ET to 1 PM ET (2 hours)
(8 AM PT | 9 AM MT | 10 AM CT | 11 AM ET)
May 2: Workshop: Business Core Overview, Module 5: Relationship Building
May 4: Clinic
May 9: Workshop: Module 4: Brand Message
May 11: Clinic
May 16: Workshop: Module 5: Targeted Outreach
May 18: Clinic
May 23: Workshop: Module 5: Referrals, Strategic Networking
May 25: Clinic
May 30: Workshop: Passive Awareness and Ask and Offer
June 1: Clinic
June 6: Workshop: Module 5: Relationship Strategy and Plan
June 8: Clinic
This is a tough question to respond to because so much depends on you. It takes time to listen to the videos and then walk through the exercises in the workbooks and complete the templates. The activity that takes the longest is the validation effort. I've seen consultants complete this activity within 2 weeks and others take more than 2 months. The material is designed so that you can work at your own pace and revisit material as necessary.
Access to the modules is provided a week before the workshop begins. The slides and any additional materials is provided during the weekly session. Replays to the weekly sessions are posted within 48 hours of the workshop.
Each workshop discussion session is recorded and posted in the course curriculum within 48 hours. You can review the replay when convenient for you.
Post your question in the Community Group and and ask others taking the workshop for their feedback. Additionally, I monitor the group and try to respond within 24 hours. If the question is posted on a weekend or holiday, the actual timeframe can be longer.
Yes, it is possible. I provide a credit to you for the workshop so that you only pay the difference. Contact me directly at [email protected]
Yes. One-on-one assistance is available. Contact me directly at [email protected] so that we can discuss your needs and determine next steps.
The materials-videos, workbooks, and templates are the same. For the differences between the program and the workshop refer to the section above - How is Build Awareness and Client Relationships different than the Consulting JUMPSTART program?
How is the workshop different than the Consulting JUMPSTART Program?
The Build Awareness and Client Relationships workshop covers Message (4) and Relationship (5) modules of the Consulting JUMPSTART program.
In addition to the material in the modules, the workshop includes a weekly discussion on a specific topic. The discussion is recorded enabling an attendee to revisit the material. Attendees also have access to a weekly clinic, the Consultant's Community Group, and have life time access to the course material, replays, and workshop handouts.
What is not included is access to all of the JUMPSTART program modules, no individual plan is created, and access to the weekly clinics and Community Group ceases at the conclusion of the workshop.