• Craft Your Message

    Crafting a clear, crisp, and compelling message is challenging because you need to provide the right information in the right format so that you grab a person’s attention. Start by understanding the right structure and the four (4) key components found in great short compelling messages. Craft a short well formatted compelling message that grabs a person's attention.

  • Expand with Creativity

    A short message might spark the interest but occasionally it needs an extra kick, CREATIVITY. Creativity enhances message. Become familiar with eight (8) creative techniques including how to embed an offer in your message. With the help of creativity expand your short message to two (2) or five (5) minute messages further capturing a person's attention.

  • Deliver with Perfection

    Practice makes perfect. Practice ensures you have crafted a creative compelling message. It ensures you are able to deliver the message in your own voice and style. It ensures it is clear and crisp. Create a plan, practice your message, and ask for feedback so that your message is effective and persuades a person to engage you in a conversation that begins a long-term relationship.

Curriculum

    1. What Message Grabs Their Attention? Objectives and Outcome

    2. General Module Instructions and Information

    3. List of Brand Message Workbooks and Supporting Documents

    1. Craft Your Message Workbook

    2. Craft You Meassge Overview

    3. A Message is...

    4. Before You Begin

    5. Start Crafting the Message

    6. Continue with the Message

    7. Craft Your Message Quiz

    1. More Time? Expand It! Workbook

    2. More Time? Expand It! Overview

    3. Add to the 30 Seconds

    4. What Do You Like? Dislike?

    5. Be Creative!

    6. Add an Offer

    7. Time to Write

    8. Expand with Creativity Quiz

    1. Deliver with Perfection Workbook

    2. Deliver with Perfection Overview

    3. Your Own Voice

    1. Practice Makes Perfect Workbook

    2. Practice Makes Perfect Overview

    3. Practice, Practice, & Practice

    4. The Practice Checklist

    1. Recap

Craft Your Message, Expand it with Creativity and then Deliver with Perfection