The CORE begins by clarifying your WHY and WHAT-your FOCUS. What lights up your face when you talk? Are there natural strengthens that you should consider leveraging? Everyone has expertise, but are you doing what you love?
With an understanding of your WHY and WHAT, the discussion moves to defining your WHO-your IDEAL CLIENT. What does your ideal client look like? Are they interested in your WHY and WHAT and open to paying you for your services? Can you find and connect with your ideal client?
Continue to refine your WHO, WHAT, and WHY until you are comfortable that “The CORE” is in balance and you have a solid foundation to build your consultancy business.
Over 40 videos walk you through the determining your focus, and then defining and finding your ideal client. Six (6) Workbooks with exercises plus over 20 templates and checklists, numerous real life examples, and supporting documents aimed at helping you accelerate your progress.
A total of 6 weekly group discussions (schedule under curriculum overview) enable you to ask questions, obtain advice, and receive feedback from me and members of the group so that you get better results, faster. The last discussion is a recap and review of what you heard, and a chance for you to ask any follow-up questions.
A group discussion area for posting questions and providing comments. This is a great way to ask other members of the team their opinions and advice so that you can continually advance. Promise I'll get back to you as quickly as possible.
Life-time access to the course material provided enabling you to periodically refresh your knowledge and skills.
Focus Is Your Magic!
WEEK 1 & 2. Focus is the Foundation for your business. It is your why and what- that ONE breakthrough idea that impacts just about everything you do-ideal client, message, offering, awareness plus more.
Whom Do You Serve?
WEEK 3 & 4. Paint a picture of Your Ideal Client-Your Who. Determine if you can find them. Then once found, validate they desire and demand what you have to offer.
What Message Grabs Their Attention?
WEEK 4 & 5. Does your message address a pain point or help with an opportunity? Does it lead to a conversation? This course helps you craft, practice, and deliver a perfect grabbing message.
“I found the tools and Laura’s approach invaluable in helping me to understand my targeted client, the service offerings I can provide, and the messaging to use. Without this course, I would have struggled and made many mistakes. The course provided the confidence to pursue my client in a clear and laser-focused way!”Tom
“I’ve tried to establish my own consulting practice, but struggled. After taking Laura’s course and actively participating in the group discussions, I realize my services were too broad and my message needed to be further refined so that it was more than good-it was great.”Valentina
“This course was excellent to help me gain focus and clarity. Laura has a passion for helping business owners be successful. She shares her passion by guiding participants on action steps and thought processes enabling them to identify their specific niche and ideal clients.”Charlotte, Transformation Keys LLC
“This course helped me zero in on what I now believe are my biggest obstacles to success. I have no doubt that it will accelerate your ramp up.”Gil
How long should it take to complete this course?
This is a tough question to respond to because so much depends on you. It takes time to listen to the videos and then walk through the exercises in the workbooks. I recommend setting aside 2 to 3 hours every week. I have tried to keep each week’s videos to less than 60 minutes in total. Some people take 30 minutes to complete the exercises while others take 60 minutes or more to complete them.
How does the course work and where can I find the schedule for the group discussions?
Great Question! Selected workshop material is released or dripped out each week with a discussion scheduled a few days later. For this workshop, the current week’s material is available at 12:00 UTC (Universal Time Coordinated) on Friday. Group discussions are held on Tuesdays at 6:30 PM EST (Eastern Standard Time). Discussions start with any open questions and a recap of the released material. Under the Workshop Overview section of the Curriculum, there is a document titled Schedule Information. Group discussion long-on information is provided when the first material is released. The current week’s course material is available at 12:00 UTC (Universal Time Coordinated) on Friday. Group discussions are held on Tuesdays at 6:30 PM EST (Eastern Standard Time). Discussions start with any open questions and a recap of the released material.
What happens if I have a question before or after a group discussion? Is there any additional support?
Yes. Use the discussion feature included in the course and ask others taking the course for their feedback. Additionally, I monitor the discussion group and try to respond within 24 hours. If the question is posted on a weekend or holiday, the actual timeframe can be longer.
What happens if I can’t attend a group discussion?
Group discussions are recorded and posted in the course curriculum within 24 to 36 hours. You can review the recording when convenient for you.
I started the course but I'm was not able to finish because of other commitments. What now?
You have access to the course material for the life of the course so you can take the course whenever you are ready and have the time. Also, you can take the course the next time it is offered for free. When you see the course offered, let me know that you are interested in being part of the new group of participants.
What is the difference between the group discussion workshop and the self-study course?
1) The group discussions enable the attendees to not only ask questions but attendees are able to review their exercise answers with the group and obtain feedback. The self-study course does not provide for any type of feedback. 2) It is common for me to add material that is not included in the self-study course based on the group questions. This material is normally not added to the self-study course. 3) Group discussions are recorded and related material posted for later review by that particular group.
I feel I need more support than the course provides. Is it possible to obtain one-on-one assistance?
Yes. One-on-one assistance is available. Contact me directly so that we can discuss your needs and determine next steps.