Whom Do You Serve?
What Does Your IDEAL CLIENT Look Like?
A recognition of the characteristics and behaviors of the people you want to serve and not serve so that you can articulate the criteria to others, engage with the right people, and build your practice.
Determination of places to find your ideal client because if you can’t find your ideal client, your focus or ideal client criteria needs to be refined.
IDEAL CLIENT criteria that you can use as a starting point for crafting your perfect message, determining your service offering, building your relationships and awareness campaign, and engaging with your ideal client.
I cannot say enough about Laura’s Who Do You Serve Self-Study Course. When I decided to start my own practice, I was very confident about my expertise, but not so sure about how to apply it or with whom. Who Do You Serve was invaluable in helpin...
Read MoreI cannot say enough about Laura’s Who Do You Serve Self-Study Course. When I decided to start my own practice, I was very confident about my expertise, but not so sure about how to apply it or with whom. Who Do You Serve was invaluable in helping me answer those questions. The course also helped me zero in on what I now believe are my biggest obstacles to success, and I am taking proactive steps to turn them into assets. If you’re thinking about starting a consulting practice, but you don’t know which steps to take or what order to take them in, invest in this course. I have no doubt that it will accelerate your ramp up. Gil Bean InFlow Advisory
Read LessI highly recommend this course for those considering becoming a consultant or existing consultants struggling with their practice or looking to refine their target clients and service offerings. Having worked in large corporations and as an entre...
Read MoreI highly recommend this course for those considering becoming a consultant or existing consultants struggling with their practice or looking to refine their target clients and service offerings. Having worked in large corporations and as an entrepreneur and now pursuing a consultancy business to leverage my experience, I have found these tools and Laura’s approach invaluable in helping me understand my targeted client, the services offerings I can provide and the messaging to be used. Without this course material and instruction, I would have been struggling and making many mistakes, side-trips or in-efficient shot-gun attempts. This course has given me the confidence to know who I want to pursue in a very clear and laser- focused way. Who Do You Serve provides a disciplined, structured process to focusing efforts on defining the consultant’s values, what matters and where they want to go. This course provides an outstanding methodology helping new and seasoned consultants define their ideal client. • This includes understanding client wants and needs, understanding how the consultant’s service skills and offerings intersect with the client’s wants and needs. Until this intersection is identified, the consultant’s service offering and target market will be difficult to identify, market and approach • This includes a 5 Why’s analysis which helps in focusing on client’s needs • There is a structured process to determine characteristics and behaviors that a consultant wants in their targeting client list • There is a section that also treats clients desires and demands • There are tools for allow the consultant to define it’s ideal client, the characteristics of the ideal client desired by the consultant and screening tools to make sure the consultant focuses their efforts of clients that are truly who they want to serve – provides for efficiency of efforts invested in finding clients The course provides the methodology to create the messaging to be used in marketing – this is the pitch to be given to targeting clients that, when carefully designed and vetted, should provide clients a clear, concise understanding of how the consultants service offering addresses their needs and the value the consultant will provided. Once the Ideal Client is defined, the course also provides the tools to validate this messaging. Lastly, tools are provided to continually, on an iterative basis refine and restate the message as experience requires.
Read LessDetermine Your Focus - Define and Find Your Ideal Client - Validate - Refine and Restate
Whom Do You Serve? Overview with Laura
Before you begin...(Optional)
Ideal Client Overview
Ideal Client Workbook
Ideal Client Defined
The Impact of Knowing
What is... Quiz
Identify Your Ideal Client Overview
Identify Your Client Workbook
Characteristics and Behaviors
Characteristic and Behavior Questions
Three Examples to Contemplate
What? A Bad Client?
Perfect Fit? Or Not a Fit?
Fit-Not a Fit Template
Define Your Ideal Client Recap
Identify Your Ideal Client Quiz
Find Your Client Overview
Find Your Client Workbook
Where Do I Look?
Find Your Ideal Client Quiz
Grade Your Clients Overview
Grade Your Clients Workbook
A, B, or C? Stay or Go?
Rate Your Clients Template
Grade Your Clients Template
Grade Your Clients Quiz
Validate Overview
Validate, Modify, & Validate Workbook
The Best Approach
Create the Game Plan
Interviewee Template
The Interview Process
Validate Analysis Recap Template
Being Agile
Validate, Modify, and Validate Quiz
Over 25 VIDEOS walk you through the Who Do You Serve? process. FIVE WORKBOOKS with examples and exercises, 5 TEMPLATES that you can modify for you, and over 10 ADDITIONAL SUPPORTING ARTICLES AND RESOURCES to help you accelerate your progress.
LIFE-TIME ACCESS to the course material provided enabling you to periodically refresh your knowledge and skills. If you want to take the course again at a later date, just drop me a note.