Whom Do You Serve?
What Does Your IDEAL CLIENT Look Like?
A recognition of the characteristics and behaviors of the people you want to serve and not serve so that you can articulate the criteria to others, engage with the right people, and build your practice.
Determination of places to find your ideal client because if you can’t find your ideal client, your focus or ideal client criteria needs to be refined.
IDEAL CLIENT criteria that you can use as a starting point for crafting your perfect message, determining your service offering, building your relationships and awareness campaign, and engaging with your ideal client.
Determine Your Focus - Define and Find Your Ideal Client - Validate - Refine and Restate
Whom Do You Serve? Overview with Laura
Whom Do You Serve? Objectives and Outcome
List of Ideal Client Workbooks and Supporting Documents
Before we begin (Optional)
Ideal Client Overview
Ideal Client Defined
The Impact of Knowing
What is... Quiz (Optional)
Identify Your Ideal Client Overview
Ideal Client Characteristics and Behaviors
Three (3) Characteristics and Behaviors Examples
What? A Bad Client?
Perfect Fit? Or Not a Fit?
Identify Your Ideal Client Quiz (Optional)
Find Your Client Overview
Where Can I Find Them
Find Your Ideal Client Quiz (Optional)
Evaluate Your Clients Overview
Evaluate Your Clients
Evaluate Your Clients Quiz (Optional)
Validate, Modify and Validate Again Overview
With Whom to Connect
The Approach
Ask for the Meeting
Interview Questions
The Interview and Analysis
Validate, Modify and Validate Quiz (Optional)
I cannot say enough about Laura’s Who Do You Serve Self-Study Course. When I decided to start my own practice, I was very confident about my expertise, but not so sure about how to apply it or with whom. Who Do You Serve was invaluable in helpin...
Read MoreI cannot say enough about Laura’s Who Do You Serve Self-Study Course. When I decided to start my own practice, I was very confident about my expertise, but not so sure about how to apply it or with whom. Who Do You Serve was invaluable in helping me answer those questions. The course also helped me zero in on what I now believe are my biggest obstacles to success, and I am taking proactive steps to turn them into assets. If you’re thinking about starting a consulting practice, but you don’t know which steps to take or what order to take them in, invest in this course. I have no doubt that it will accelerate your ramp up. Gil Bean InFlow Advisory
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