• Define Your Ideal Client

    Painting a picture of WHO is your ideal client requires defining what they look like. Define Your Ideal Client identifies the ideal characteristics and behaviors, highlights who is and who is not a fit, and discusses comparing potential and existing clients to ideal criteria.

  • Find Your Ideal Client

    Not only do you need to identify what your ideal client looks like, you need to be able to find them. Examine where to potentially find your ideal client enabling you to build relationships with the people that are interested in what you have to offer.

  • Validate and Refine

    Does your ideal client want what you have to offer? Can you find them where you thought? Confirm that your focus and ideal client match because there is a dialectic relationship between your focus and ideal client requiring you to adjust and modify your thoughts.

Walk Away With...

  • A recognition of the characteristics and behaviors of the people you want to serve and not serve so that you can articulate the criteria to others, engage with the right people, and build your practice.

  • Determination of places to find your ideal client because if you can’t find your ideal client, your focus or ideal client criteria needs to be refined.

  • IDEAL CLIENT criteria that you can use as a starting point for crafting your perfect message, determining your service offering, building your relationships and awareness campaign, and engaging with your ideal client.

Curriculum

Determine Your Focus - Define and Find Your Ideal Client - Validate - Refine and Restate

    1. Whom Do You Serve? Overview with Laura

    2. Whom Do You Serve? Objectives and Outcome

    3. List of Ideal Client Workbooks and Supporting Documents

    4. Before we begin (Optional)

    1. Ideal Client Overview

    2. Ideal Client Defined

    3. The Impact of Knowing

    4. What is... Quiz (Optional)

    1. Identify Your Ideal Client Overview

    2. Ideal Client Characteristics and Behaviors

    3. Three (3) Characteristics and Behaviors Examples

    4. What? A Bad Client?

    5. Perfect Fit? Or Not a Fit?

    6. Identify Your Ideal Client Quiz (Optional)

    1. Find Your Client Overview

    2. Where Can I Find Them

    3. Find Your Ideal Client Quiz (Optional)

    1. Evaluate Your Clients Overview

    2. Evaluate Your Clients

    3. Evaluate Your Clients Quiz (Optional)

    1. Validate, Modify and Validate Again Overview

    2. With Whom to Connect

    3. The Approach

    4. Ask for the Meeting

    5. Interview Questions

    6. The Interview and Analysis

    7. Validate, Modify and Validate Quiz (Optional)

Module 2

What Others Are Saying...

5 star rating

Extremely Worthwhile

Gil Bean

I cannot say enough about Laura’s Who Do You Serve Self-Study Course. When I decided to start my own practice, I was very confident about my expertise, but not so sure about how to apply it or with whom. Who Do You Serve was invaluable in helpin...

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I cannot say enough about Laura’s Who Do You Serve Self-Study Course. When I decided to start my own practice, I was very confident about my expertise, but not so sure about how to apply it or with whom. Who Do You Serve was invaluable in helping me answer those questions. The course also helped me zero in on what I now believe are my biggest obstacles to success, and I am taking proactive steps to turn them into assets. If you’re thinking about starting a consulting practice, but you don’t know which steps to take or what order to take them in, invest in this course. I have no doubt that it will accelerate your ramp up. Gil Bean InFlow Advisory

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