Self Study Course - Brand Message

This course helps you craft and deliver a creative grabbing message-a message that includes challenges and opportunities, captures a person’s attention, and persuades them to engage you in a conversation that begins a long-term relationship.

  • Craft Your Message

    Crafting a clear, crisp, and compelling message is challenging because you need to provide the right information in the right format so that you grab a person’s attention. Start by understanding the right structure and the four (4) key components found in great short compelling messages. Craft a short well formatted compelling message that grabs a person's attention.

  • Expand with Creativity

    A short message might spark the interest but occasionally it needs an extra kick, CREATIVITY. Creativity enhances message. Become familiar with eight (8) creative techniques including how to embed an offer in your message. With the help of creativity expand your short message to two (2) or five (5) minute messages further capturing a person's attention.

  • Deliver with Perfection

    Practice makes perfect. Practice ensures you have crafted a creative compelling message. It ensures you are able to deliver the message in your own voice and style. It ensures it is clear and crisp. Create a plan, practice your message, and ask for feedback so that your message is effective and persuades a person to engage you in a conversation that begins a long-term relationship.

Walk Away With...

  • An understanding of the right message structure & the key elements of an effective message.

  • Clarity as to what is meant by a message that grabs a person's attention & actions you can take to craft that perfect message.

  • Understanding how telling a story or using other creative methods helps you connect with your ideal client resulting in them wanting to engage in a conversation.

  • Confidence with your voice & how you deliver your message enabling your to feel comfortable when talking with presenting your message.


Craft Your Message - Expand with Creativity - Deliver with Perfection

  • 1

    What Message Grabs Their Attention? Overview

  • 2

    Craft Your Message

    • Craft Your Message Workbook

    • Overview

    • A Message is...

    • Before You Begin

    • Start Crafting the Message

    • Continue with the Message

    • Craft Your Message Quiz

  • 3

    More Time? Expand It!

    • More Time? Expand It! Workbook

    • Overview

    • Add to the 30 Seconds

    • What Do You Like? Dislike?

    • Be Creative!

    • Add an Offer

    • Time to Write

    • Expand with Creativity Quiz

  • 4

    Deliver with Perfection

    • Deliver with Perfection Workbook

    • Overview

    • Your Own Voice

  • 5

    Practice Makes Perfect

  • 6

    What Message Grabs Their Attention? Conclusion

    • Recap

    • Rules of the Road

    • Message Next Steps

    • Completion Survey

What's Included

  • Eighteen (18) videos help you craft, practice, and deliver a perfect grabbing message. Four workbooks with examples plus additional templates and other supporting articles help you accelerate your progress.

  • Life-time access to the course material provided enabling you to periodically refresh your knowledge and skills.

Start Crafting Your Story

Build Your Brand

Frequently Asked Questions

  • How long does it take to complete the course?

    This is a tough question to respond to because so much depends on you. Videos are under 15 minutes with most between 2 and 7 minutes. Modules (or chapters) are focused on one specific topic and designed to be completed within one seating. Videos in each module (or chapter) are less than 60 minutes in total. However, it takes time to listen to the videos and walk through the exercises in the workbooks. I recommend setting aside 1 to 3 hours for major modules (or chapters). Some people take 30 minutes to complete the associated exercises while other people take 60 minutes or more to complete them.

  • What is the difference between the group discussion and the self-study course?

    1) The group discussions enable the attendees to not only ask questions but attendees are able to review their exercise answers with the group and obtain feedback. The self-study course does not provide for any type of feedback. 2) It is common for me to add material that is not included in the self-study course based on the group questions. This material is normally not added to the self-study course. 3) Group discussions are recorded and related material posted for later review by that particular group.

  • I feel I need more support than the course provides. Is it possible to obtain one-on-one assistance?

    Yes. One-on-one assistance is available. Contact me directly so that we can discuss your needs and determine next steps.