The ONE BREAKTHROUGH IDEA that becomes YOUR FOCUS and the FOUNDATION of your business.
The LYNCH PIN for just about everything you do in your business-ideal client, brand message, service offering, relationships and awareness campaign, and even engaging and delivering services.
Clarity as to WHO YOU ARE and what matters or is important to you leading to YOUR WHY.
A recognition as to how BUILDING ON YOU based on who you are and your why guides you to YOUR WHAT.
An understanding of impact of a client’s needs, wants, and the related triggers on a client’s DEMAND AND DESIRE.
An awareness of how the convergence of three key criteria-UNDERSTAND YOU, BUILD ON YOU, and DEMAND AND DESIRE-leads to YOUR FOCUS.
Walk away with YOUR FOCUS defined-the one thing that helps your SOAR!
As a new business owner, this course was excellent for me to help gain focus and clarity. I found tremendous value in this course. It was a small group of participants that learned and shared together. Laura has a passion for helping busine...Read More
As a new business owner, this course was excellent for me to help gain focus and clarity. I found tremendous value in this course. It was a small group of participants that learned and shared together. Laura has a passion for helping business owners be successful. She shares her passion by guiding participants on action steps and thought processes to identify their specific niche and ideal clients. Laura's objective is to help consultants build their practice effectively and efficiently through learning from others experience and working together to help each other succeed.Read Less
I highly recommend this course for those considering becoming a consultant or existing consultants struggling with their practice or looking to refine their target clients and service offerings. Having worked in large corporations and as an entre...Read More
I highly recommend this course for those considering becoming a consultant or existing consultants struggling with their practice or looking to refine their target clients and service offerings. Having worked in large corporations and as an entrepreneur and now pursuing a consultancy business to leverage my experience, I have found these tools and Laura’s approach invaluable in helping me understand my targeted client, the services offerings I can provide and the messaging to be used. Without this course material and instruction, I would have been struggling and making many mistakes, side-trips or in-efficient shot-gun attempts. This course has given me the confidence to know who I want to pursue in a very clear and laser- focused way. Who Do You Serve provides a disciplined, structured process to focusing efforts on defining the consultant’s values, what matters and where they want to go. This course provides an outstanding methodology helping new and seasoned consultants define their ideal client. • This includes understanding client wants and needs, understanding how the consultant’s service skills and offerings intersect with the client’s wants and needs. Until this intersection is identified, the consultant’s service offering and target market will be difficult to identify, market and approach • This includes a 5 Why’s analysis which helps in focusing on client’s needs • There is a structured process to determine characteristics and behaviors that a consultant wants in their targeting client list • There is a section that also treats clients desires and demands • There are tools for allow the consultant to define it’s ideal client, the characteristics of the ideal client desired by the consultant and screening tools to make sure the consultant focuses their efforts of clients that are truly who they want to serve – provides for efficiency of efforts invested in finding clients The course provides the methodology to create the messaging to be used in marketing – this is the pitch to be given to targeting clients that, when carefully designed and vetted, should provide clients a clear, concise understanding of how the consultants service offering addresses their needs and the value the consultant will provided. Once the Ideal Client is defined, the course also provides the tools to validate this messaging. Lastly, tools are provided to continually, on an iterative basis refine and restate the message as experience requires.Read Less
- 3 Key Criteria FREE PREVIEW
- 3 Key Criteria Quiz
- Understand You Overview
- Understand You Workbook
- Success To Me Is...
- I'm Thrilled When...
- My Core Values Are...
- Core Value List
- Understand You Restated
- Understand You Quiz
- Build on You Overview
- Build On You Workbook
- Appreciate Your Natural Strengths
- Strengths and Weaknesses Worksheet
- List of Personal Strengths
- Gardner's Multiple Intelligences Chart FREE PREVIEW
- Strength Based Personality Assessment Tests
- Identify Your Expertise and Experience
- Experience Worksheet
- Build on You Restated
- Build on You Quiz
- Demand and Desire Overview
- Demand and Desire Workbook
- The Need and Want Intersection
- Need! Want! Triggers!
- Supporting Need! Want! Triggers! Document
- Now Your Focus!
- Start to Validate
- Demand and Desire Restated
- Demand and Desire Quiz
- Pulling It Together-Your Focus Recapped!
- Now What Is Next?
- More resources for you...
- Before you go...
- Focus and Simplicity - Steve Jobs
- Technique to Help Validate - 5 Why Analysis
- Focus Related Blog Articles
Over 20 VIDEOS to help you understand and evaluate the 3 Key Criteria leading to your focus.
Three (3) WORKBOOKS, one for each key criteria, with exercises and questions to contemplate plus additional articles and resources to help you accelerate your progress.
LIFE-TIME ACCESS to the course material provided enabling you to periodically refresh your knowledge and skills.
Whom Do You Serve? Self Study
Paint a picture of Your Ideal Client and determine if you can find them. Once found, validate they desire and demand what you have to offer. Take the course by itself or as part of the Core Bundle-the Who, Why, and What for your business.
What Message Grabs Their Attention? Self Study
Does your message address a Challenge or Opportunity? A Pain or Pleasure point? Does it lead to a conversation that starts building a relationship? This course helps you craft, practice, and deliver a perfect message. Brand Knowledge Area.
Engage with Your Client Self Study
Engage starts with a client asking to discuss an opportunity, moves to determining an approach and price, and ends with a proposal and contract. 3 courses bundled together: Discovery Meeting-Approach & Price-Proposal & Contract.
How long should it take to complete this course?
This is a tough question to respond to because so much depends on you. Videos are under 15 minutes with most between 2 and 7 minutes. Modules (or chapters) are focused on one specific topic and designed to be completed within one seating. Videos in each module (or chapter) are less than 60 minutes in total. However, it takes time to listen to the videos and walk through the exercises in the workbooks. I recommend setting aside 1 to 3 hours for major modules (or chapters). Some people take 30 minutes to complete the associated exercises while other people take 60 minutes or more to complete them.
What is the difference between the group discussion and the self study course?
1) The group discussions enable the attendees to not only ask questions but attendees are able to discuss their exercise answers with the group and obtain feedback. The self-study course does not provide for any type of feedback. 2) Additional material maybe added to the group discusses because of the questions asked by attendees. 3) Group discussions are recorded and related material posted for later review by attendees of that particular group.
I signed up for the self-study course but have decided that I would like to be part of a group discussion. Is that possible?
Yes, it is possible. Contact me directly at firstname.lastname@example.org.
I feel I need more support than the course provides. Is it possible to obtain one-on-one assistance?
Yes. One-on-one assistance is available. Contact me directly at email@example.com so that we can discuss your needs and determine next steps.