Clarify your Focus, Ideal Client, and Point of View

The Foundation for Building a

 Consulting Business with Confidence



Many independent consultants reach a point where they’ve had clients, but their momentum has stalled. Revenue feels inconsistent. Progress feels harder than it should. And despite having experience and expertise, it can be difficult to clearly explain what makes you different or where to focus next.


This program is designed to help independent consultants move past that stall by building a strong foundation — one that supports everything else you do to succeed. From how you explain what you do, to how you build trusted relationships, to how you create clients and consistent revenue, Business Core helps bring clarity and alignment back to your work.


Business Core is currently offered as a workshop. An evergreen version will be available in early March.

What This Is About

Business Core focuses on one thing: helping you build a strong, clear foundation for your consulting business.


Your Business Core includes:

  • Focus — what you want to be known for and why
  • Ideal Client — who you serve best
  • Service Offering — how you help, starting with your Point of View


Your Business Core supports nearly every decision you make—from how you position yourself to how you engage with clients. When it’s clear and aligned, progress feels more natural. When it’s not, even experienced consultants can struggle to create clients and sustain momentum.


What This Workshop Is — and Is Not

Business Core is:

  • A structured, guided way to clarify your focus, ideal client, and service offering
  • Grounded in strategy, explaining the why before introducing practical actions
  • Designed to help you make meaningful progress without adding unnecessary complexity 

Business Core is not:

  • A collection of tactics or marketing tricks
  • A shortcut or “magic bullet” for building a successful consulting business
  • A passive, watch-and-consume course—you are expected to engage and do the work


The work you do here becomes the foundation for your business—

and it’s work you’ll continue to refine as your consulting business grows.


Who Business Core For

  • An independent consultant who has had clients but has hit a plateau, with limited opportunities and inconsistent revenue, and isn’t sure why
  • An experienced professional who wants to start a consulting business, full-time or part-time, and would rather build it on a strong foundation from the beginning
  • A subcontractor who is ready to move from supporting someone else’s business to building their own business.

Walk Away With...


By the end of this program, you have a clear, aligned Business Core.  


More specifically, you walk away with:


A Clearly Defined Focus: The one thing you want to be known and paid for, grounded in your experience and expertise.

 

A Well-Defined Ideal Client Profile: A clear picture of who you are best positioned to serve and clarity on where you can find them.

 

Validation That Your Focus Resonates: Confidence that what you want to be known for matters to people and that they are open to paying you for help.

 

A Prototype of your Point of View, Your Philosophy: A clear articulation of how you think, why you approach client problems the way you do, and what differentiates you.

 

Your Supporting Methodology: A logical, repeatable way of explaining how you help clients move from where they are to where they want to be.

 

Clear, Aligned Service Offerings: Defined services based on your Point of View and methodology, so you are no longer guessing what to offer or how to package your work

Leave with greater confidence in how your conversations resonate with the right people, a clearer sense of which stories help communicate your value, and the beginning of a list of connections that can lead to future opportunities or clients.


The goal of this program is not only for you to gain clarity about what you do, who you help, and how you are different, but also to leave with the confidence to move forward and succeed.



The Structure... 


The program unfolds in three connected phases. Each phase builds on the one before it.


Phase 1: Clarify Your Focus
Clarify what you want to be known for and why, grounded in who you are and what matters to you, your experience, expertise, and strengths and market demand.


Phase 2: Identify, Find, and Validate Your Ideal Client
Define who you are best positioned to serve, where you can find them, and validate that your focus resonates with people who fit your ideal client profile.


Phase 3: Define Your Service Offering
Craft your Point of View, your philosophy and differentiator then support it with your approach and methodology and aligned services.


This program is designed to fit into your daily work life, not compete with it. You are not expected to pause your work or clear your calendar. You move through the material at your own pace and within your own timeframe.

The structure is intentional, supportive and flexible, so you can make steady progress without feeling overwhelmed.


Support...


When you join Business Core program, you receive access to the full set of program materials, including:

  • videos, workbooks, templates, and AI scripts
  • supporting resources designed to help you apply the work
  • access to a monthly topic discussion
  • access to the community group for six months
  • access to weekly clinics for six months


You also receive lifetime access to the course program materials and updates, as long as the program is available.


This support structure is designed to give you guidance and connection while allowing you to work through the material in a way that fits your schedule.

Interested in the Your Business Core Program?

Business Core will be available in an evergreen format starting early March. Join the waitlist to be notified when enrollment opens and to receive additional details.
Join the Business Core Waitlist