Group Discussion Course - Brand Knowledge Area

This course helps you craft and deliver a creative grabbing message-a message that includes challenges and opportunities, captures a person’s attention, and persuades them to engage you in a conversation that begins a long-term relationship.

  • Craft Your Message

    Crafting a clear, crisp, and compelling message is challenging because you need to provide the right information in the right format so that you grab a person’s attention. Start by understanding the right structure and the four (4) key components found in great short compelling messages. Craft a short well formatted compelling message that grabs a person's attention.

  • Expand with Creativity

    A short message might spark the interest but occasionally it needs an extra kick, CREATIVITY. Creativity enhances message. Become familiar with eight (8) creative techniques including how to embed an offer in your message. With the help of creativity expand your short message to two (2) or five (5) minute messages further capturing a person's attention.

  • Deliver with Perfection

    Practice makes perfect. Practice ensures you have crafted a creative compelling message. It ensures you are able to deliver the message in your own voice and style. It ensures it is clear and crisp. Create a plan, practice your message, and ask for feedback so that your message is effective and persuades a person to engage you in a conversation that begins a long-term relationship.

Walk Away With...

  • An understanding of the right message structure & the key elements of an effective message.

  • Clarity as to what is meant by a message that grabs a person's attention & actions you can take to craft that perfect message.

  • Understanding how telling a story or using other creative methods helps you connect with your ideal client resulting in them wanting to engage in a conversation.

  • Confidence with your voice & how you deliver your message enabling your to feel comfortable when talking with presenting your message.


Craft Your Message - Expand with Creativity - Deliver with Perfection

  • 1
  • 2

    Craft Your Message

  • 3

    Weekly Group Discussion

    • Week 1 Discussion Slides
    • Week 1 Message Replay
  • 4

    More Time? Expand It!

    • More Time? Expand It! Workbook
    • More Time? Expand It! Overview
    • Add to the 30 Seconds
    • What Do You Like? Dislike?
    • Be Creative!
    • Add an Offer
    • Time to Write
    • Expand with Creativity Quiz
  • 5

    Weekly Group Discussion

    • Week 2 Discussion Slides
    • Week 2 Message Replay
  • 6

    Deliver with Perfection

    • Deliver with Perfection Workbook
    • Deliver with Perfection Overview
    • Your Own Voice
  • 7

    Practice Makes Perfect

  • 8

    Weekly Group Discussion

    • Rules of the Road
    • Week 3 Discussion Slides
    • Week 3 Message Replay
    • More resources for you...
  • 9

    Message Recap Discussion

    • Next Steps
    • Recap Discussion Slides
    • Recap Message Replay

What's Included

  • Eighteen (18) videos help you craft, practice, and deliver a perfect grabbing message. Four workbooks with examples plus additional templates and other supporting articles help you accelerate your progress.

  • Practice your message in a safe environment. Four (4) weekly group discussions enabling you to ask questions, obtain advice, and receive feedback from me and members of the group so that you get better results, faster.

  • A group discussion area for posting questions and providing comments. This is a great way to ask other members of the team their opinions and advice so that you can continually advance. Promise I'll get back to you as quickly as possible.

  • Life-time access to the course material provided enabling you to periodically refresh your knowledge and skills.

Start Crafting Your Story

Build Your Message


Group Discussions on Evenings at 7:00 EST.

What Message Grabs Their Attention?

Week 1: Craft Your Message - Material available on 10/3/2019 - Group Discussion on 10/7/2019

Week 2: More Time? Expand It! - Material available on 10/10/2019 - Group Discussion on 10/14/2019

Week 3: Deliver and Practice - Material available on 10/17/2019 - Group Discussion on 10/21/2019

Week 4:  RECAP - Group Discussion on 10/28/2019

Frequently Asked Questions

  • How long does it take to complete the course?

    This is a tough question to respond to because so much depends on you. It takes time to listen to the videos and then walk through the exercises in the workbooks. I recommend setting aside 2 to 3 hours every week. I have tried to keep each week’s videos to less than 60 minutes in total. Some people take 30 minutes to complete the exercises while others take 60 minutes or more to complete them. If you are taking this course as part of a on-line workshop, add an hour for group discussion.

  • How does the course work and where can I find the schedule for the Group Discussions?

    Great Question! Under the Curriculum's Workshop Overview section, there is a document titled Schedule and Group Discussion Information. It includes dates and log-on information for the group discussions. In general, every Friday videos, workbooks with exercises, templates and other material are released. You progress through the material at your own pace. A Group Discussion call is held a few days later. Attend live and ask questions. This is a great time to obtain feedback and advice from members of the group. The call is recorded and available to review at a later time.

  • What happens if I have a question before or after the group discussion? Is there any additional support?

    Yes. Use the discussion feature included in the course and ask others taking the course for their feedback. Additionally, I monitor the discussion group and try to respond within 24 hours.

  • What happens if I can’t attend a group discussion?

    Group discussions are recorded and posted in the course curriculum within 24 to 36 hours. You can review the recording when convenient for you.

  • I started the course but I was not able to finish because of other commitments. What now?

    You have access to the course material for the life of the course so you can take the course whenever you are ready and have the time. Also, you can take the course the next time it is offered for free. When you see the course offered, let me know that you are interested in being part of the new group of participants.

  • What is the difference between the group discussion workshop and the self-study course?

    1) The group discussions enable the attendees to not only ask questions but attendees are able to review their exercise answers with the group and obtain feedback. The self-study course does not provide for any type of feedback. 2) It is common for me to add material that is not included in the self-study course based on the group questions. This material is normally not added to the self-study course. 3) Group discussions are recorded and related material posted for later review by that particular group.

  • I feel I need more support than the course provides. Is it possible to obtain one-on-one assistance?

    Yes. One-on-one assistance is available. Contact me directly so that we can discuss your needs and determine next steps.