• Clarify Your Why

    Clarity requires being motivated and believing in yourself. It requires understanding who you are and what matters to you. It requires evaluating your knowledge and skills and then building on your strengths. Clarity on your "Why" starts you down the path of determining your What-Your Focus.

  • Determine Your What

    Often people decide on a What without taking the time to evaluate themselves, determine if they have the strengths, expertise or experience, and if there is a demand and desire. It necessitates taking an idea and identifying the pain points resulting in a demand and desire leading to defining Your Focus.

  • Validate Your "One Thing"

    It is great to determine a focus, but is there a demand and desire? Before crafting a brand message or networking for hours, determine if people are not only interested in your idea but open to paying you to help them. Ask people for their advice and opinion. Validate Your Focus.

Walk Away With...

  • A better understanding of how what matters to you and who you are impacts your WHY-a key ingredient when determining your focus.

  • An understanding of how the intersection of a client's need and want results in a DESIRE AND DEMAND for help-another key ingredient when determining your focus.

  • The identification of TRIGGERS-challenges or opportunities or if you rather pain or pleasure points-that resonate with your ideal client and result in a desire and demand.

  • The identification of your ONE BREAKTHROUGH IDEA that becomes your focus.

  • A FOCUS that you can use as a starting point for defining your ideal client, crafting your perfect message, determining your service offering, structuring your awareness campaign, and engaging with your ideal client.

Curriculum

Determine Your Focus - Define and Find Your Ideal Client - Validate - Refine and Restate

  • 1

    Focus Is Your Magic!

  • 2

    Understanding You

    • Understand You Overview

    • Understand You Workbook

    • Success To Me Is...

    • I'm Thrilled When...

    • My Core Values Are...

    • Understand You Restated

    • Understand You Quiz

  • 3

    Build On You

    • Build on You Overview

    • Build On You Workbook

    • Appreciate Your Natural Strengths

    • Identify Your Expertise and Experience

    • Build on You Restated

  • 4

    Demand & Desire

    • Demand & Desire Overview

    • Demand & Desire Workbook

    • The Need & Want Intersection

    • Need! Want! Triggers!

    • Now Your Focus!

    • Start to Validate

    • 5-Why Analysis

    • Focus and Simplicity

    • Demand and Desire Restated

    • Demand and Desire Quiz

  • 5

    Pull it All Together

    • Pulling It Together-Your Focus!

    • Pull it ALL Together - Focus Recap Worksheet

    • 3 Critical & Key Criteria Quiz

  • 6

    Additional Articles (optional)

    • Don't Doubt Your Creditability (Blog Article)

    • Slow but Steady Leading to Success (Blog Article)

    • What it is Not! (Blog Article)

    • Are You Leveraging Your Strengths to Their Full Potential (Blog Article)

    • What is Your Point of View? (Blog Article)

  • 7

    Week 2 - Focus Is Your Magic! Conclusion

    • Now What Is Next?

    • More resources (books to consider) for you...

  • 8

    Weekly Group Discussion

    • Weekly Focus Group Discussion Replays

    • Week 1 Focus Group Discussion June 22, 2020 Replay

    • Week 2 Focus Group Discussion June 29, 2020 Replay

What Others Are Saying...

5 star rating

Very appropriate title. Business should be based on serving and relationships. Everyone wins when the focus is serving rather than selling to make an income.

Charlotte Anderson

As a new business owner, this course was excellent for me to help gain focus and clarity. I found tremendous value in this course. It was a small group of participants that learned and shared together. Laura has a passion for helping busine...

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As a new business owner, this course was excellent for me to help gain focus and clarity. I found tremendous value in this course. It was a small group of participants that learned and shared together. Laura has a passion for helping business owners be successful. She shares her passion by guiding participants on action steps and thought processes to identify their specific niche and ideal clients. Laura's objective is to help consultants build their practice effectively and efficiently through learning from others experience and working together to help each other succeed.

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5 star rating

Provided the confidence to pursue in a clear and laser-focused way!

Tom Scurria

I highly recommend this course for those considering becoming a consultant or existing consultants struggling with their practice or looking to refine their target clients and service offerings. Having worked in large corporations and as an entre...

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I highly recommend this course for those considering becoming a consultant or existing consultants struggling with their practice or looking to refine their target clients and service offerings. Having worked in large corporations and as an entrepreneur and now pursuing a consultancy business to leverage my experience, I have found these tools and Laura’s approach invaluable in helping me understand my targeted client, the services offerings I can provide and the messaging to be used. Without this course material and instruction, I would have been struggling and making many mistakes, side-trips or in-efficient shot-gun attempts. This course has given me the confidence to know who I want to pursue in a very clear and laser- focused way. Who Do You Serve provides a disciplined, structured process to focusing efforts on defining the consultant’s values, what matters and where they want to go. This course provides an outstanding methodology helping new and seasoned consultants define their ideal client. • This includes understanding client wants and needs, understanding how the consultant’s service skills and offerings intersect with the client’s wants and needs. Until this intersection is identified, the consultant’s service offering and target market will be difficult to identify, market and approach • This includes a 5 Why’s analysis which helps in focusing on client’s needs • There is a structured process to determine characteristics and behaviors that a consultant wants in their targeting client list • There is a section that also treats clients desires and demands • There are tools for allow the consultant to define it’s ideal client, the characteristics of the ideal client desired by the consultant and screening tools to make sure the consultant focuses their efforts of clients that are truly who they want to serve – provides for efficiency of efforts invested in finding clients The course provides the methodology to create the messaging to be used in marketing – this is the pitch to be given to targeting clients that, when carefully designed and vetted, should provide clients a clear, concise understanding of how the consultants service offering addresses their needs and the value the consultant will provided. Once the Ideal Client is defined, the course also provides the tools to validate this messaging. Lastly, tools are provided to continually, on an iterative basis refine and restate the message as experience requires.

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