Your Point of View (POV) is your philosophy, your perspective. It is your differentiation in a crowded field of consultants.
Your Point of View is the HOW for your business while your Focus is your WHY and WHAT and your Ideal Client your WHO.
You craft your Point of View by analyzing the world around you, building on your core values and principles, and leveraging your experience and expertise. You reframe existing concepts and ideas that tie to your focus- that one thing for which you want to become known – and your ideal client.
Your Point of View is how you will move someone from Point A, where they are today, to Point B, where they want to be or how they define success. Think of your Point of View as the journey your client experiences.
- Defines a Point of View
- Examines why having a Point of View is so important to a consultant’s success
- Discusses creating your Point of View at two levels: Your Overview Map and Map Framework
- Describes service offering options
Service Offering Objectives and Outcome
Service Offering Overview
Your Point of View Map
Create Your Framework
Determine Your Offer
Pulling It All Together