A better understanding of how what matters to you and who you are impacts your WHY-a key ingredient when determining your focus.
An understanding of how the intersection of a client's need and want results in a DESIRE AND DEMAND for help-another key ingredient when determining your focus.
The identification of TRIGGERS-challenges or opportunities or if you rather pain or pleasure points-that resonate with your ideal client and result in a desire and demand.
The identification of your ONE BREAKTHROUGH IDEA that becomes your focus.
A FOCUS that you can use as a starting point for defining your ideal client, crafting your perfect message, determining your service offering, structuring your awareness campaign, and engaging with your ideal client.
As a new business owner, this course was excellent for me to help gain focus and clarity. I found tremendous value in this course. It was a small group of participants that learned and shared together. Laura has a passion for helping busine...Read More
As a new business owner, this course was excellent for me to help gain focus and clarity. I found tremendous value in this course. It was a small group of participants that learned and shared together. Laura has a passion for helping business owners be successful. She shares her passion by guiding participants on action steps and thought processes to identify their specific niche and ideal clients. Laura's objective is to help consultants build their practice effectively and efficiently through learning from others experience and working together to help each other succeed.Read Less
I highly recommend this course for those considering becoming a consultant or existing consultants struggling with their practice or looking to refine their target clients and service offerings. Having worked in large corporations and as an entre...Read More
I highly recommend this course for those considering becoming a consultant or existing consultants struggling with their practice or looking to refine their target clients and service offerings. Having worked in large corporations and as an entrepreneur and now pursuing a consultancy business to leverage my experience, I have found these tools and Laura’s approach invaluable in helping me understand my targeted client, the services offerings I can provide and the messaging to be used. Without this course material and instruction, I would have been struggling and making many mistakes, side-trips or in-efficient shot-gun attempts. This course has given me the confidence to know who I want to pursue in a very clear and laser- focused way. Who Do You Serve provides a disciplined, structured process to focusing efforts on defining the consultant’s values, what matters and where they want to go. This course provides an outstanding methodology helping new and seasoned consultants define their ideal client. • This includes understanding client wants and needs, understanding how the consultant’s service skills and offerings intersect with the client’s wants and needs. Until this intersection is identified, the consultant’s service offering and target market will be difficult to identify, market and approach • This includes a 5 Why’s analysis which helps in focusing on client’s needs • There is a structured process to determine characteristics and behaviors that a consultant wants in their targeting client list • There is a section that also treats clients desires and demands • There are tools for allow the consultant to define it’s ideal client, the characteristics of the ideal client desired by the consultant and screening tools to make sure the consultant focuses their efforts of clients that are truly who they want to serve – provides for efficiency of efforts invested in finding clients The course provides the methodology to create the messaging to be used in marketing – this is the pitch to be given to targeting clients that, when carefully designed and vetted, should provide clients a clear, concise understanding of how the consultants service offering addresses their needs and the value the consultant will provided. Once the Ideal Client is defined, the course also provides the tools to validate this messaging. Lastly, tools are provided to continually, on an iterative basis refine and restate the message as experience requires.Read Less
- 3 Key Criteria FREE PREVIEW
- 3 Critical & Key Criteria Quiz
- Understand You Overview
- Understand You Workbook
- Success To Me Is...
- I'm Thrilled When...
- My Core Values Are...
- Core Value List
- Understand You Restated
- Understand You Quiz
- Build on You Overview
- Build On You Workbook
- Appreciate Your Natural Strengths
- Strengths and Weaknesses Worksheet
- List of Personal Strengths
- Gardner's Multiple Intelligences Chart FREE PREVIEW
- Strength Based Personality Assessment Tests
- Identify Your Expertise and Experience
- Experience Worksheet
- Interpersonal Skills List
- Build on You Restated
- Build on You Quiz
- Don't Doubt Your Creditability (Blog Article)
- What it is Not! (Blog Article)
- Are You Leveraging Your Strengths to Their Full Potential (Blog Article)
- Week 1 Discussion Slides
- Group Discussion Replay
- Demand & Desire Overview
- Demand & Desire Workbook
- Demand & Desire Trigger Worksheet
- The Need & Want Intersection
- Need! Want! Triggers!
- Now Your Focus!
- Start to Validate
- 5-Why Analysis
- Focus and Simplicity
- Demand and Desire Restated
- Demand and Desire Quiz
- Pulling It Together-Your Focus!
- Now What Is Next?
- Slow but Steady Leading to Success (Blog Article)
- More resources for you...
- Before you go...
- What is Your Point of View? (Blog Article)
- Week 2 Discussion Slides
- Group Discussion Replay
- Week 3 Recap Discussion Slides
- Recap Discussion Replay
Over 20 VIDEOS walk you through the process of identifying your focus. Three (3) WORKBOOKS with exercises and questions to contemplate plus over 15 ADDITIONAL ARTICLES AND RESOURCES are provided to help you accelerate your progress.
TWO (2) WEEKLY GROUP DISCUSSIONS (schedule under curriculum overview) enable you to ask questions, obtain advice, and receive feedback from me and members of the group so that you get better results, faster. The best: don't be surprised if you receive additional and new information during the discussions.
A group discussion area for posting questions and providing comments. This is a great way to ask other members of the team their opinions and advice about your BREAKTHOUGH IDEA so that you can continually advance. My promise to you: post a question or comment and I'll get back to you as quickly as possible.
LIFE-TIME ACCESS to the course material provided enabling you to periodically refresh your knowledge and skills.
The Core - Group Discussion
Clarify your WHY and WHAT-YOUR FOCUS. Continue by identifying and finding your WHO-IDEAL CLIENT. Refine your WHO, WHAT, and WHY until they are "balance". 2 courses bundled together: Focus Is Your Magic-Whom Do You Serve. Starts August 22, 2019.
Whom Do You Serve?
Paint a picture of Your ideal client. Determine if you can find them. Then once found, validate they desire and demand what you have to offer. Starts September 5, 2019. 1 of 2 Core Bundle courses.
What Message Grabs Their Attention?
Does your message address a pain point or help with an opportunity? Does it lead to a conversation? This course helps you craft, practice, and deliver a perfect grabbing message. Starts October 3, 2019.
How long should it take to complete this course?
This is a tough question to respond to because so much depends on you. It takes time to listen to the videos and then walk through the exercises in the workbooks. I recommend setting aside 2 to 3 hours every week. I have tried to keep each week’s videos to less than 60 minutes in total. Some people take 30 minutes to complete the exercises while others take 60 minutes or more to complete them.
How does the course work and where can I find the schedule for the group discussions?
Great Question! Selected workshop material is released or dripped out each week with a discussion scheduled a few days later. For this workshop, the current week’s material is available at 12:00 UTC (Universal Time Coordinated) on Friday. Group discussions are held on Tuesdays at 6:30 PM EST (Eastern Standard Time). Discussions start with any open questions and a recap of the released material. Under the Workshop Overview section of the Curriculum, there is a document titled Schedule Information. Group discussion long-on information is provided when the first material is released. The current week’s course material is available at 12:00 UTC (Universal Time Coordinated) on Friday. Group discussions are held on Tuesdays at 6:30 PM EST (Eastern Standard Time). Discussions start with any open questions and a recap of the released material.
What happens if I have a question before or after a group discussion? Is there any additional support?
Yes. Use the discussion feature included in the course and ask others taking the course for their feedback. Additionally, I monitor the discussion group and try to respond within 24 hours.
What happens if I can’t attend a group discussion?
Group discussions are recorded and posted in the course curriculum within 24 to 36 hours. You can review the recording when convenient for you.
I started the course but I'm was not able to finish because of other commitments. What now?
You have access to the course material for the life of the course so you can take the course whenever you are ready and have the time. Also, you can take the course the next time it is offered for free. When you see the course offered, let me know that you are interested in being part of the new group of participants.
What is the difference between the group discussion workshop and the self-study course?
1) The group discussions enable the attendees to not only ask questions but attendees are able to review their exercise answers with the group and obtain feedback. The self-study course does not provide for any type of feedback. 2) It is common for me to add material that is not included in the self-study course based on the group questions. This material is normally not added to the self-study course. 3) Group discussions are recorded and related material posted for later review by that particular group.
I feel I need more support than the course provides. Is it possible to obtain one-on-one assistance?
Yes. One-on-one assistance is available. Contact me directly so that we can discuss your needs and determine next steps.