Clarify Your WHY, WHAT, and WHO

Begin by clarifying your WHY and WHAT-your FOCUS. What lights up your face when you talk? Are there natural strengthens that you should consider leveraging? Everyone has expertise, but are you doing what you love? 

With an understanding of your WHY and WHAT, the discussion moves to defining your WHO-your IDEAL CLIENT.  What does your ideal client look like? Are they interested in your WHY and WHAT and open to paying you for your services?  Can you find and connect with your ideal client?  

But before you do anything else, you need to validate! Determine if people are interested in your WHY, WHAT, and WHO.  As  you connect, you listen closely and ask questions as to how you can help them.  

Your WHY, WHAT, and WHO are CORE to just about every decision you make as you build your consulting business. 

What's Included...

  • Start with Focus is Your Magic and follow it with Whom Do You Serve? Each course was designed so that a person can easily revisit the course and find relevant information.

  • Over 25 videos walk you through the determining your focus, defining and finding your ideal client, crafting your brand message, and determining your point of view and service offering.

  • Workbooks with exercises plus over 30 templates and checklists, real life examples, and supporting documents aimed at helping you accelerate your progress.

  • Life-time access to the course material provided enabling you to periodically refresh your knowledge and skills.

What People Have Said...

“I found the tools and Laura’s approach invaluable in helping me to understand my targeted client, the service offerings I can provide, and the messaging to use. Without this course, I would have struggled and made many mistakes. The course provided the confidence to pursue my client in a clear and laser-focused way!”


“I’ve tried to establish my own consulting practice, but struggled. After taking Laura’s course and actively participating in the group discussions, I realize my services were too broad and my message needed to be further refined so that it was more than good-it was great.”


“This course was excellent to help me gain focus and clarity. Laura has a passion for helping business owners be successful. She shares her passion by guiding participants on action steps and thought processes enabling them to identify their specific niche and ideal clients.”

Charlotte, Transformation Keys LLC

“This course helped me zero in on what I now believe are my biggest obstacles to success. I have no doubt that it will accelerate your ramp up.”


Your CORE!

Focus - Ideal Client - Validate

Frequently Asked Questions

  • How long does it take to complete the course?

    This is a tough question to respond to because so much depends on you. It takes time to listen to the videos and then walk through the exercises in the workbooks. The material is designed so that you can work at your own pace and revisit material as necessary.

  • What is the difference between the group discussion workshop and the self-study course?

    1) The group discussions enable the attendees to not only ask questions but attendees are able to review their exercise answers with the group and obtain feedback. The self-study course does not provide for any type of feedback. 2) It is common for me to add material that is not included in the self-study course based on the group questions. This material is normally not added to the self-study course. 3) Group discussions are recorded and related material posted for later review by that particular group.

  • I signed up for the self study course but have decided that I would like to be part of a group discussion. Is it possible?

    Yes, it is possible. Contact me directly at

  • I feel I need more support than the course provides. Is it possible to obtain one-on-one assistance?

    Yes. One-on-one assistance is available. Contact me directly at so that we can discuss your needs and determine next steps.